By: Frank Carlson
In the evolving world of the Internet, marketing is changing from the traditional seller/buyer system we are accustomed to, to a social networking interchange structure. In the 90’s we had the dot com craze introducing the masses of people to how large the internet is. Unfortunately, the whole system got caught up in the hysteria of its potential market and the system ran away with itself collapsing with a resounding thud then withering away through the next few years. From the ashes of the dot com demise the next generation of websites has risen with promising potential. This is where social networking sites are created as interactive with its visitors, members and customers. It allows, and in most instances, encourages members to dynamically change, add content, exchange views and interact with others on the site.
The best examples of this exciting and adventurous method of exchanging views on mutually interesting subjects are MySpace and FaceBook. Here you can join and actively participate with a group specifically matched to your interest and character. How better to discuss a product or service you are interested in purchasing; how better to keep the seller honest; how better for sellers to identify a target market!
Types of Web 2.0 Sites
The generally accepted breakdown of what constitutes a Web 2.0 site falls into the following five headings:
• Social Networking
• Social Bookmarking
• Video Sites
• Blogs – Other than this mention, blogs will not be described. There are plenty of good products and free descriptions available for this very popular topic.
What is each of these Web 2.0 sites? What makes them different from the traditional internet sites we see in every day life on the net? Lets have a look at each of the Web 2.0 divisions and see the uniqueness of their character.
Surprisingly, most of us are participating in this activity even though we don’t recognize it. Social Networking is a grouping of like minded individuals sharing ideas, experiences and suggestions in their common interest. You see this in social clubs, fraternal organizations and political groups as examples in our ordinary life outside the web. Life on the internet is very different only because it is so easy to advertise your interest; it is filled with millions of people seeking other Internet users and sharing with them a common bond. In so doing, form groups, some small and highly focused and others that have huge memberships containing individual groupings with varying degrees of isolation including degrees of overlap with others. The variety is truly awesome and only available with ease on the Internet.
The true difference that makes Web 2.0 unique is that once inside the website community you can begin to create your own network of friends, including some and eliminating others. The degree of manipulation to design what you want is quite profound.
If you search the Internet you will likely return a number of results, including MySpace, FriendFinder, Yahoo! 360, FriendWise Facebook, Classmate and Friendster as examples.
Social bookmarking sites are a popular way to classify and store bookmark links. Millions of visitors flood these social bookmarking sites searching for information. The idea of bookmarking is to post links back to your web page from these social bookmarking sites. You identify your web site with specific key words called tags that categorize your bookmark.
There are at least 70 bookmarking sites where you can easily get hundreds of backlinks for free. However, it is important to remember, the method in listing your webpage with bookmarking sites must meet the white hat methodology to achieve the long term success you desire and to keep from having your traffic cancelled because of improper activity.
No one thought much about video until Google made the deal to purchase YouTube for 1.6 billion dollars. After that sale, video and Google video exploded on line with people rushing to capitalize on this new trend. Some videos receive up to 10 million hits with the occasional ones reaching 30 million. It’s these numbers that attract businesses capitalizing on video popularity.
The viral nature of video is what makes these sites so exciting. Your video can be shown to thousands of people in a matter of days, in some cases, even hours. You can get your video into search engines quickly by tagging them with your keywords and having your keywords in the description.
The two biggest video sites are YouTube and Google Video.
Podcasting is a method of publishing audio broadcasts via the internet that allows users to subscribe to a regularly updated feed of new files. Podcasting differs from other online media because of its subscription model. Podcasting usually uses a feed, such as RSS, to deliver an enclosed file. Not all podcasts require subscription.
In its simplest definition, podcasting is publishing of audio programming for distribution over the internet and listened to at the listener’s convenience.
Because there aren’t any bandwidth or frequency issues there are no regulatory restraints. If you have a web site or blog there is nothing to prevent you from podcasting right now. If you remember the axiom: “People will pay for what they perceive to have value”, you can make a podcast of a lecture or infomercial and market it without restraint.
If you wish to know more about Social Bookmarking here's a free ebook that you can download that will teach you. Just right click on this link and save to your computer: www.web2revealed.com/ebooks/demon.