Sunday, February 22, 2009

Blogs Are An Easy Way To Attract New Customers

There are many companies out there that are using blogs as a way to attract new customers. If you haven't started a blog yet, you're definitely missing out! People love the constantly updated content and the feeling like they are getting to know the people behind the company. Static websites where you sell things are great, but blogs are really the heart behind the operation.

If you have an e-commerce site or a site that is advertising your business, when was the last time you updated it? If you're like many companies then it's around once or twice per year! That's simply not enough when it comes to ranking in the search engines and giving people a reason to come back to your site.

When you have a blog, you're definitely giving people a reason to stick around. They like knowing what's on the horizon for companies. They like knowing that there are people behind the corporate door. An added perk to blogging is that you'll tend to rank more highly in the search engines. Since your content is always updating, the spiders will come by more often. The faster you are able to get indexed, the faster people find the new, relevant posts you are making.

As you know, a large part of making sales is ensuring that you have the confidence of the customer. Blogs are a great way to increase confidence, once again, because it shows the more human side of the company. Customer also like it when they have a chance to interact and leave comments. That gives them the feeling that their voice will really be heard if they go with your company for their purchase.

You can start to think of your blog like a magnet. While there are many different sites out there that are competing with yours, none of them will have the personality and feel of your blog. It attracts the engines and it attracts people. These people will turn into customers if they like what they see!

Hopefully you're convinced that starting a blog is definitely a good thing. The next step for you is deciding on how to get started! Many companies make their blog an extension of the website. For example, you might have comanyname.com/blog. This works well because people can associate it with your main site, but it's able to stand on its own as well.

After you have your blog set up you need to decide what kind of content you're going to offer. It's a great thing if you plan content that will really get people excited. For instance, run contests where you give your product or service away, or at least a percentage off, if people leave a comment on your post. Other posts can be informative of what's happening now or what's going to happen in the future.

The important thing is that you give your blog a voice. It should represent your company and everything your company stands for. When you pay attention to details like this you'll have a successful company blog that attracts new customers left and right.

powered by : www.WebExpress.in

How Anyone Can Cash In With Their Own Blog

When you hear the term "blogger" do you think of yourself? If you're like many people then you might find the idea intimidating! While most people enjoy reading blogs, there are few people who think they can become bloggers themselves. It's time to put that thinking aside because anyone can run a successful blog!

One of the major hang-ups is that some people don't like to write. If you find this is a problem for you, it can feel like getting your blog started is hopeless. The good news is that you don't have to be Mark Twain to write good content. People care less about how you say it and more about what you're actually saying.

It also helps that content is generally expected to be short and to the point on the web. People are so busy these days that breaking your text into small paragraphs and bullet points is ideal. That makes your life easier as well!

Another hang-up you might have is that you don't consider yourself to be an expert on any one topic. Once again, you can easily overcome this. The way that people go from being in the dark to being an expert is by researching! Research your topic and start writing about it and you'll be an expert soon enough.

Now that you know you CAN start your own blog, it's helpful to know how you can cash in! Basically, people are always looking for information on the web. There are also always people who are buying things online. You're going to attract people with the things you write, and set your blog up so that you can entice them to buy things they are interested in. It's a great way to make money!

Your first step needs to be picking a topic that will be a good money-maker for you. Look to see if there are ads and products readily available. You should also try to narrow your topic down so it's easier for people to find you. For example, instead of "weight loss" you might write about "weight loss for first time moms." Narrowing things down is helpful for you and your blog visitors!

After you've chosen your topic you will:

* Find a domain name
* Get hosting
* Do Keyword research
* Write Content
* Monetize

That's a very simplified version of the steps you're going to take, but that's all there really is to it! Blogging is something that does take some time and effort, but it's also something that anyone can do. You can cut down your learning time a lot by looking to the blogging experts to learn their exact process. You can tweak things and make them your own from there!

After that, cashing in is just a matter of writing content, choosing the best monetization strategy, and watching the profits start to roll in. The best thing for you to do right now is to decide that you are going to become a blogger, and take action right away. Success is right at your fingertips.

visit www.WebExpressIndia.com

Tuesday, February 10, 2009

Ways To Use Articles To Expand Your Online Business

By: Karl Sultana

So you created or have hired someone to create some articles. Did you know there are several ways you can benefit from these articles not just one or two ways?

First of all you can submit each article to article directories to get one way links. Even if you are not doing search engine optimization, you will still get benefit by doing article submission. You receive traffic as well.

Second you can put these articles on your website or blog. Create a new page for each article. Content is king on the Internet.

You can contact webmasters which have websites or blogs in your niche and tell them you wish to swap articles or contribute your articles to their blog. Both Blogger and Wordpress platforms allow you to add authors on your blog. So these webmasters can add you as an author and you can post your articles to their blogs whenever you wish.

Swapping articles means you post the webmasters articles on your blog or website and they put your articles on theirs. This has two benefits. Content and backlinks. Both help search engine rankings. Article exchanges are better than link exchanges, even though they are more difficult to do.

You can visit internet business related forums. See if they have a section where you can trade, swap or exchange links and private message users to ask them for an article exchange. You can also use this technique and contact webmasters asking them to become an author for their blog.

When you become an author of another blog, you can link to your own website from within the article, or by creating a bio. A bio is simple few lines of text that either promotes your websites or talks about you. In bio you put a link to your own website. So it is a win win situation. You can backlinks and the webmasters gets free content.

There are other places you can submit your articles like social bookmarking websites. Simple post your articles on your blog, then bookmark these blog posts.

There are several sites that accept stories, but usually approve also articles, not just stories. There are blog carnivals. These are websites that display top blog posts about a particular subject. There are thousands of blog carnivals on any topic, and you simple submit your blog posts that contain articles to these websites.

You can transform your articles into an ebook. You can put several chapters in the ebook, putting each article as a new chapter. You may want to edit it a bit and you have a ready made ebook. It might not be good idea to try and sell it, since the information is also on your blog for free.

But you can give it away for free and build a list. So people have to optin to your list in order to get a free copy of your ebook. You build your list, and they get free ebook. You can then promote products to your list once you build a relationship with them. But if you do not put the articles on your blog you can sell the ebook.

So do not just submit your articles to article directories like everyone else is doing. Be creative and you get more benefits.

About the author: Karl Sultanas allows you to get all the backlinks your little hearth desires. That's how to improve SE rankings.

Generate Free Targeted Traffic Thru Social Networking

By: Pugsley Bartholomew

If you are looking for some good ways to use social bookmarking, then I have come up with a list of 4 ways. These are proven methods, and things I personally do for my own websites and for client's websites. I am currently doing freelance internet marketing promoting this method and have been successful with each and every project. Here is the list of 4 ways to use social bookmarking.

1. Let's start with the obvious. It is a very good way to keep a web based bookmark list of your favorite sites. You can easily set up an account with one of the social networking sites (I can not list them all, as there are like 350 - 400). Delicious seems to be a popular one, so use that one for the sake of this conversation. Just register an account, and then when you see something you like, then bookmark it. You can now do this from any computer you may be at.

2. Another way is to use them as free one-way links. If you are an internet marketer, then you definitely know the value of one-way links to your website. You can use these sites to bookmark your own website or blog. Each and every time you add a new page to a website, or add a new blog post, then bookmark it. This will give you an outside link into your website. Google's PR system works off of this.

3. Now that you have a bookmarked list, use their RSS feed. These sites will have an rss feed of all of your social bookmarks. You can use these in your blogs, like in the sidebar. This will give another area for links to your site. Maybe you have a Squidoo website set up. If so, then use their RSS module, and link to your rss feed on your social bookmarking site. You can also ping this rss feed, which will allow other outlets to know you have new information and links available. Many people overlook this method, and it is very easy to do.

4. The last one is to have a place for Google to find you. These social networking sites have pretty high PR because so many people are linking to them. And, with the amount of information, new information, being generated at these sites, Google will spider them very often. This is how I can write a blog post, and have it number 1 on Google in 6 hours. Google will use the social site as the entry way into your site. The best site to use for this is Digg. I personally Digg every single blog post I have. Sometimes the Digg link will rank higher than my blog, but who cares. I now have a link on the front page of Google for people to find me.

Those are 4 ways to use social bookmarking. They are pretty simple and straight forward, but you would be amazed at how many people are not even looking at this. Try some of them out and see how they work for you.

About the author: Read more about ways to use social bookmarking in The Social SEO Guide.

All About Internet Social Networking

By: Frank Carlson

In the evolving world of the Internet, marketing is changing from the traditional seller/buyer system we are accustomed to, to a social networking interchange structure. In the 90’s we had the dot com craze introducing the masses of people to how large the internet is. Unfortunately, the whole system got caught up in the hysteria of its potential market and the system ran away with itself collapsing with a resounding thud then withering away through the next few years. From the ashes of the dot com demise the next generation of websites has risen with promising potential. This is where social networking sites are created as interactive with its visitors, members and customers. It allows, and in most instances, encourages members to dynamically change, add content, exchange views and interact with others on the site.

The best examples of this exciting and adventurous method of exchanging views on mutually interesting subjects are MySpace and FaceBook. Here you can join and actively participate with a group specifically matched to your interest and character. How better to discuss a product or service you are interested in purchasing; how better to keep the seller honest; how better for sellers to identify a target market!

Types of Web 2.0 Sites

The generally accepted breakdown of what constitutes a Web 2.0 site falls into the following five headings:

• Social Networking
• Social Bookmarking
• Video Sites
• Podcast
• Blogs – Other than this mention, blogs will not be described. There are plenty of good products and free descriptions available for this very popular topic.

What is each of these Web 2.0 sites? What makes them different from the traditional internet sites we see in every day life on the net? Lets have a look at each of the Web 2.0 divisions and see the uniqueness of their character.

Social Networking

Surprisingly, most of us are participating in this activity even though we don’t recognize it. Social Networking is a grouping of like minded individuals sharing ideas, experiences and suggestions in their common interest. You see this in social clubs, fraternal organizations and political groups as examples in our ordinary life outside the web. Life on the internet is very different only because it is so easy to advertise your interest; it is filled with millions of people seeking other Internet users and sharing with them a common bond. In so doing, form groups, some small and highly focused and others that have huge memberships containing individual groupings with varying degrees of isolation including degrees of overlap with others. The variety is truly awesome and only available with ease on the Internet.

The true difference that makes Web 2.0 unique is that once inside the website community you can begin to create your own network of friends, including some and eliminating others. The degree of manipulation to design what you want is quite profound.

If you search the Internet you will likely return a number of results, including MySpace, FriendFinder, Yahoo! 360, FriendWise Facebook, Classmate and Friendster as examples.

Social Bookmarking

Social bookmarking sites are a popular way to classify and store bookmark links. Millions of visitors flood these social bookmarking sites searching for information. The idea of bookmarking is to post links back to your web page from these social bookmarking sites. You identify your web site with specific key words called tags that categorize your bookmark.

There are at least 70 bookmarking sites where you can easily get hundreds of backlinks for free. However, it is important to remember, the method in listing your webpage with bookmarking sites must meet the white hat methodology to achieve the long term success you desire and to keep from having your traffic cancelled because of improper activity.

Video Sites

No one thought much about video until Google made the deal to purchase YouTube for 1.6 billion dollars. After that sale, video and Google video exploded on line with people rushing to capitalize on this new trend. Some videos receive up to 10 million hits with the occasional ones reaching 30 million. It’s these numbers that attract businesses capitalizing on video popularity.

The viral nature of video is what makes these sites so exciting. Your video can be shown to thousands of people in a matter of days, in some cases, even hours. You can get your video into search engines quickly by tagging them with your keywords and having your keywords in the description.

The two biggest video sites are YouTube and Google Video.

Podcasting

Podcasting is a method of publishing audio broadcasts via the internet that allows users to subscribe to a regularly updated feed of new files. Podcasting differs from other online media because of its subscription model. Podcasting usually uses a feed, such as RSS, to deliver an enclosed file. Not all podcasts require subscription.

In its simplest definition, podcasting is publishing of audio programming for distribution over the internet and listened to at the listener’s convenience.

Because there aren’t any bandwidth or frequency issues there are no regulatory restraints. If you have a web site or blog there is nothing to prevent you from podcasting right now. If you remember the axiom: “People will pay for what they perceive to have value”, you can make a podcast of a lecture or infomercial and market it without restraint.

If you wish to know more about Social Bookmarking here's a free ebook that you can download that will teach you. Just right click on this link and save to your computer: www.web2revealed.com/ebooks/demon.

Friday, February 06, 2009

24 Essential Pages to include on Your Website

Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site.

Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself or forget vital information. The most common pages on successful websites include:

1. Home Page (First Page)

This is your "sales" page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.

2. Products / Services

It is useful to have a separate page for each product/service and write as much detail about each as possible. Start each page with a brief summary of the product/service, then provide whatever information you can. When people are searching for information on the Internet, they want to know it NOW. They don't want to wait until tomorrow when they can speak to you on the phone.

3. Contact Us

Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page and include your details in the "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address.

4. Pricing

Whenever possible include the price of your products/services. Even if you can't be specific. It is helpful to put at least a range of prices, eg. Carpet cleaning ranges between $40 - $60 per room.

5. Testimonials / Product Reviews / Before & After

Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don't have any right now, get them! Simply email your customers and ask for their feedback on your business and service.

You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product's benefits.

6. Frequently Asked Questions

This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.

Frequently Asked Questions should address your customer's concerns that may otherwise be an obstacle to making a sale.

7. Response form such as "Subscribe" or "Enquiry" form

An absolute must if you want to build a mailing list. Most people don't like giving out too much information, so ask only the basics, such as Name and Email Address. Then keep in touch with your customers on a regular basis by sending out information that may be of interest to them. You may even wish to develop an on-line magazine (ezine). There are many fantastic free or inexpensive programs that can handle this for you.

8. On-line Magazine or Newsletter

This is a great marketing tool. Not only does it help you keep in touch with your customers, but provides your website with fresh content. You can set up your Ezine in 2 different ways:

(a) Email subscribers on a regular basis, or
(b) Publish it on your website.

Or both. Include information about your business, industry or anything that may be of interest to your customers.

9. Resources/Articles

Add value to your business. Provide information that is complementary to what you do. For example, if you sell wedding dresses include information about reception venues, wedding planners, wedding cakes, flowers. By adding extra information you encourage more hits.

10. About Us

This is a very important page as it tells your customer about who you are and why they should buy your products, services and/or trust your organization. It can also feature your business hours (if you have a bricks and mortar store) or when they can speak to someone on the phone. Many companies also include their mission, details of their staff (photos, biographies, qualifications), recently completed projects, ACN or ABN, logo, directions to your store/office. It is also useful to include details of trade associations you belong to, trade and insurance certificates and any awards you may have won.

11. Guarantee

Provide a money back policy. The longer the policy period, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime.

12. Survey

Find out what customers think about your website, business or product.

13. Events Calendar

This can relate to your business or industry. If you are an artist, you can feature dates where and when your art will be displayed or if you are a singer, where you will be performing.

14. Search My Website Feature

Some visitors to your site may not know exactly what they want, but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It's like having a mini search engine, only instead of it searching the world wide web, it just searches your website.

15. Return/Refund Policy

To make your customers feel more comfortable when making a transaction at your website, you should provide them with your return/refund policy. Ensure it is easy to understand and spelled out step by step.

16. Privacy Policy

Privacy continues to be a major issue for customers shopping online. Concerns about how their information is going to be used is a major barrier when making a sale. Internet shopping experience is built on trust and privacy is the number one ingredient in trust.

17. Site Map

A site map shows visitors how the site is laid out and which sections are where.

18. Copyright Information

Your website should carry a copyright notice to protect its intellectual property. It is generally in the form of "Copyright (c) 2004, Your Company Name".

19. Links

Here you can place links to the manufacturers of your products, trade associations or complementary services. When you place links to other businesses, you can request they do the same for you. This will not only bring you more visitors, but may improve your search engine ranking.

20. Media Information

Include any information, articles, photos of your products, staff etc that have appeared in the media - print, TV, radio or internet.

21. News

This can include news about your products/services or about your industry.

22. On-line store

An on-line store allows you sell products directly on the internet 24 hours a day/7 days a week. When building an online store it is important to take in a number of key concepts.

Make sure that when visitors arrive at your store the navigational mechanisms are simple and effective.
The actual process of placing the order must be simple.
Make sure you accept common and convenient methods of payment.
Continually test your store so you understand your customer's shopping experience.

23. Blog

A blog is a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog. Blogs are a great tool because they help with:

(a) Communicating with your customers. Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond.
(b) Search Engine Marketing Blogs give you an increased presence on search engines, like Yahoo! and Google. If you use Blogger (Google's Blogging Tool), every message you post creates a new page on Google so in a very short time you could have lots of pages pointing to your website.
(c) Stay Ahead of Your Competition Blogs are relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.
(d) Media & Public Relations Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.
(e) Free or Low Cost

24. Photo Gallery

Even if you do not wish to sell your products on-line, you may wish to showcase your goods or services in a special photo gallery - show how your products or services are being used by your customers. They say "pictures speak a thousand words" and on your website it is particularly important.

Don't give your customers a reason to visit your competitor's website and provide them with all the information they may possibly need or want.

About The Author : Ivana Katz of Websites 4 Small Business makes it easy for you to get your busíness on the internet. If you're looking for a professional and affordable website designer, visit www.web4business.com.au

How To Make Money Online With Blogs

It is amazing how many different ways there are for people to make money on the internet. For this very reason, the internet is filled with entrepreneurs looking to make it big. If you too are wondering how to make money online today, one method that is gaining in popularity is blogs.

More and more people are beginning to realize that blogs can be a great way to make money. It is becoming almost essential to have a blog in conjunction with a web site. The two compliment each other nicely and give you a legitimate chance to make money online today. Here are a few ways for how to make money online with blogs.

The most common way to make money with blogs is by selling advertising space. If you build a large enough blog, people are going to want to advertise on your blog for exposure. As people come to your site, they will see the ads and potentially click on the other web site. This is precisely why people are willing to pay for ad space.

If you cannot build a blog big enough, you can take advantage of Google AdSense and BlogAds. Both of these are free and you get paid based on the number of times the ads are clicked on. While you cannot make a great deal of money from this, you can certainly make some extra money on the side.

The next way to make money with blogs is by simply selling your own products. You do not want to get in the habit of having your blog be another web site. However, there is nothing wrong with making a post from time to time about a new product you may have. Take this opportunity to explain how your product can benefit them. You will come off as a trustworthy businessman as oppose to just another person wanting to make money.

If you do not have your own web site or even if you do you can promote affiliate programs as well. You can do this by making a post or two about new products, or by placing ads and banners from the affiliate program. Every program you join should come with a number of banner ads to place.

The last thing you need to know about how to make money online with blogs is consistency. If you make a post once a week, people are not going to be willing to come back to your blog. You have to be devoted enough to make at least one or two posts every day. It shows that you care about your blog and the people that come to it. In addition, it will keep people entertained and coming back for more.

Blogs are the new way to make money on the internet today. It is almost essential to have a blog that goes along with your web site. There are a number of different ways you can make money with a blog online. Take the tips listed in this article and start making money with your blog today.

About Author : Cheslsie Lloyd is a private Member of a society that will teach you how to build a six-figure a month business on the internet. If you want to join then you can do so quickly and shoot down the recession by making money online www.maverckmoneymakers.com

Thursday, February 05, 2009

How to Bring more Traffic to Your Website ??

The most important aspects to having successful online business are your marketing and advertising efforts. If you do not get any traffic to your online business website it is very difficult to make any money with your online business. Let's talk about five ways to generate traffic to your website.

1. Forums

Forums are by far the most effective free advertising you can do for your website. By posting in online forums, it allows you to open up and show your true personality. You have a possibility to be in contact with your potential customers and make them trust you. In addition, you can display your expertise on the particular niche you are in.

2. Blog

It is becoming more and more popular to have a blog to go along with your online business. Starting an online business blog allows you, just like posting in forums, to achieve more personal aspect with your targeted visitors. While you get to lead the conversation, you can act much more casual and show who you really are. This is much more effective than hiding behind your website name.

3. Article writing

Regardless of what type of website someone has, everyone needs quality content and fresh ideas. Article writing gives you the ability to show your expertise and also offer fresh and appealing content to other website owners. There are a numerous amount of article directories online where you can post your articles within a category of your niche. As people search through this particular category and read your articles, they can then find your website link in your resource box.

4. Link exchanges

Link exchanges are not quite as effective as the methods listed above, but it is still a great way to generate more traffic to your online website. Using this method you agree with someone to place his or her link to your site. In exchange, they place your link on their site. The hope is that when visitors go to their site, they will hopefully see your link and follow it to your site.

5. Banner advertising

Banner advertising can be an effective paid advertising method for your online business. You just need to find a high traffic volume website within your niche and then pay the site owner in order to place your banner on their site. A disadvantage using banner advertising is that your traffic is limited to only the people who go to their site.

Generating targeted traffic to your online website is very crucial to your online success. You have to do everything you can to generate a heavy traffic volume to bring in as much business as possible.

Contact us for Search Engine Optimisation (SEO) & Search Engine Marketing (SEM) www.WebExpressIndia.com

Sunday, February 01, 2009

SEO Techniques and Practices used by most of the Professionals

Domain Name:
As much as possible, try to obtain a domain name that most closely identifies to your visitors what your website or business is about. A domain name that exactly matches your business is not critical but it is desireable. Obviously websites like Google, Ebay, and Amazon did not choose this route. Their names were given meaning by strategic marketing, branding, and popularity (the first two can be time consuming and expensive). Other websites like YouTube, Facebook, and MySpace are great examples of websites that chose a brandable domain name that concisely describes what they are all about. Regardless of which route you take, make sure your domain name is easy to spell and easy to remember. Try to avoid hyphens, numbers, and specially long names.

File & Directory Names:
When building your directory structure(file names) make sure to use your keywords. For example, if your website is about computers and you have a section (directory) about notebooks, name that directory or file "notebooks." Does this seem obvious and non-worthy of discussion? You will be surprised at the mess or urls found on the internet.
For example, take a look at this real link: ( http://www.webexpress.in/products/products.asp?N=200076 ). Does that link describe what you will find if you click on the link or make use of any keywords? Compare the previous link to this cleaner version ( http://www.webexpress.in/top_sellers.asp ). Not only does the second link describe what you will find at the end of the link (top selling), it is also making use of keywords and is visually cleaner. While search engines may or may not place a great deal of emphasis on file & directory names using keywords, they clearly stand out under search results because they are cleaner, easier to read, and the keywords are highlighted by the search engines (hence, visitors are more likely to click on your website).

Relevant Content:
This is without question the most important aspect in terms of Search Engine Optimization: Relevant, up-to-date, valuable content will increase many factors to make your site stand out above the rest. Search engines will index your pages and direct search engine users to your pages, if they are most relevant to what a user is searching for. User will also visit your site more often and provide for the best free advertisement (word-of-mouth advertisement). Along with relevant content, make sure to use keyword phrases and keep an effective keyword density (see the following bullet points).

Fresh Content:
Periodically update your content to reflect changes. You don't necessarily have to re-write the entire website; however, as relevance changes (it could be prices, products, news, buzz words, etc), you should also change your content to reflect your business or website better. The fastest, easiest way to this is by making use of dynamic scripting languages such as php, asp, jsp, or cfml. Scripting languages are a powerful way to make changes site wide with very minimal effort. Take a look at our script installation service for examples of scripts.

Title Tag:
Title tags are used by the search engines as the first line describing your web page on their search results. In terms of relevancy (what determines your page showing in the results), title tags play an important role. Therefore, make sure to make each title count by making them a clear, very concise description (using your keywords) of what each page is about. Don't use the same title tag across your entire site, each page should have it's own unique title. Since people will be reading these on the search results, put some thought into what would attract you to visit one site over another site based simple on the title tag. The beginning of your title tag should have what you consider the most important keywords; most SEOs (Search Engine Optimizers) consider the name of your business or site secondary and recommend placing it at the end of your title (this is a matter of business strategy). Search engine will not use all of the title tag for long titles, make sure the title tag is kept to less than 10 words. Most importantly, do not leave title tags empty!

Keyword Phrases:
When we are using the term "keywords," we are generally talking about the words being typed and searched for by real search engine users to find products, services, or information. Normally, users will use a combination of words/phrases to find sites related to what they want. For example, someone searching for a portable mp3 player may search using the following 'keywords': "apple ipod" or "mp3 player" or "Tune player" or "4gb ipod nano." If you are simply using or focusing on "mp3 player" you are clearly missing out. The small, seemingly insignificant use of "apple ipod" instead of "mp3 player" can have a dramatic result on whether search engines and visitors find you. Find out what actual words users are typing in to find what they want (as related to your site) and bridge the gap by utilizing those keywords in your content and marketing. Visually, when you want to point to user something that is important you may bold or make a phrase a title. Likewise, search engines know to place a higher emphasis on page titles, headings, and link titles. Here's an example of what you can do:
1. Use keywords in your titles. For example: MP3 Player: 4Gb iPod Nano
2. Use keywords in your headings. For example:

Features of the 4Gb iPod Nano

instead of simply

Features


3. Your links should make use of your keywords. For example: "Search Engine Optimization Articles" instead of simply "articles"

Keyword Density:
Keyword density describes the percentage of words in your webpage content that are related to your keywords. If you have a 10,000 word webpage but only use your keywords 3 times, you have a very low keyword density. If you are using titles, headings, and other visual and structural techniques to incorporate your keywords effectively, you should have at the very least an acceptable keyword density. On the other hand, if you use the same word or phrase over and over and over and over and over (get the point), your webpage may be considered spam and can actually result in your website being dropped in rankings or even blacklisted. Be conscious and strategic in your placement of keywords, but do not make unnecessary and excessive use of them.

Black-Hat SEO:
Certain search engine optimization techniques can result in getting your website banned from a search engine (definitely not something you want to do). These include doorway pages, link farms, mirror sites, cloaking, invisible text, unusually high keyword density, mirror or identical pages, deceptive use of refresh or redirect tags, pop up and comment/author tags with unnecessary keywords. We won't go into the details here (remember, you are trying to avoid these techniques). The reasons people will employ these unacceptable SEO methods is to attempt to increase their search engine placement, and, while these techniques may work in the short term, long term they have a negative effect.

Meta Description Tag:
A description tag, as the name implies, should be a one to two sentence description of what the page is about. Search engines do not place a great of emphasis on the description tag, as they once did, because they were often abused with keyword stuffing. Some search engines will take the first words of your content text and display that versus the description tag. Because it should only take seconds to include and it still plays a role, if very minor role, in some search engines, you should include a description tag. Like the title tag, make sure each page has a sufficient description of what the page is about. Do not make the description tag a lengthy novel, one to two short sentences is perfect.

Meta Keywords Tag:
Like the description tag, the meta keywords tag is not as important as it once was. Again, due to abuse, some search engine simply ignore or place very little weight on the meta keyword tag. However, do not leave out this tag, remember the extent of its importance towards relevance may be arguable but it should only take seconds to include. Include approximately 10 - 15 keywords (don't over do it) and make each page's meta tag unique.

Author Tag:
Use the author tag to name your company or website name. For example:

Use Search Engine Friendly URLs:
Websites that use dynamic urls are difficult for search engines to index. Take a look at the following url:
(http://www.amazon.com/books-used-books-textbooks/b/ref=sa_menu_bo0?ie=UTF8& node=283155&pf_rd_p=328655101&pf_rd_s=left-nav-1&pf_rd_t=101&pf_rd_i= 507846&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=11TVEA3AFJX2MS8NYY8B)
Not only is it difficult to read and a sore on the eyes, it also makes it difficult on search engines. Most scripting languages, like php, have methods of rewriting these to make them more readable (both to humans and the crawlers that index your pages). Amazon has a great deal of resources to counter the negatives of dynamic urls (for example a large marketing budget, incredible popularity, and vast content), your website or business may not have such deep pockets or resources; therefore, keep your urls search engine friendly.

Main Theme:
If you have a website dedicated to used-car classifieds it will rank higher when a user searches for "used cars" Alternatively, if your site offers classifieds from real estate to cars to alternative medicines, your website will rank lower because its theme is being spread thin. Try to keep the topic of your website as focused and specific as possible. Any topic clearly not related to your main theme should be moved to its own domain.

Website Design:
The design of your site is very important to SEO in that once users have found your site, you want them to stay longer, return often, and provide word-of-mouth advertisement (including link backs to your site). A poor website design will make user's leave and the great deal of effort placed on other areas of SEO will have been wasted. The topics of website design are extensive and beyond the scope of this small article. You can find a great deal of free resources or employ a company dedicated for this important task.

Make use of Cascading Style Sheets (CSS):
Using CSS is not only good practice for making your html pages cleaner and more readable for designers and coders, but it also removes excessive and repetitive code from you web pages. Cascading Style Sheets can make your pages up to 2 times smaller in size (increasing the speed at which your web page is loaded). The code necessary to add presentation to your pages do not in themselves help your search engine placement; therefore, separating the code into CSS helps reduce unnecessary text from your content. It also facilitates making changes across your website a snap as you will only need to change the code in 1 file (the css file).

Frames:
There are only a very small number of valid reasons to use frames. If you have that specific need, try to keep them at a minimum and provide alternatives for users that have browsers that don't support frames. Some users (including search engines crawlers) are not able to follow framed links. There are much better, acceptable methods to accomplish what frames were once widely used for; try to avoid frames.

Site Map:
A good site map makes it easier for search engine spiders to crawl and index your entire website. Google webmaster tools has easy ways for your to create your site map. Also, many sites use the footer or a dedicated as their sitemap. Try to keep the links to less than 100 (as recommended by Google).

Broken Links:
From time to time, you may run across broken links, due to changes in websites that you are linking to or even to your own webpages due to design or structure changes. Make sure to check for broken links. A standard practice is to provide users a method to provide feedback. If your site has considerable amount of links, make sure to provide a simple, accessible form for users to report broken links. Broken links have a negative effect on usability and also impact your search engine placement.

Robot Tag & Robots.txt File:
Use a robots tag on pages that you do not want indexed. For example: A better use, however, is to use the robots.txt file. Search engines look for this file in your web root directory in order to determine what pages, directories, or files the search engine crawler should avoid. For example, if you have a password protected administration panel under the directory "www.yoursite.com/admin" you can specify to the crawler to avoid indexing that specific directory. It is important to include this file for two reasons, it is incredibly easy to create and it avoids having sensitive directories or pages indexed.

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How to earn money online through niche sites?

It is not as easy as people say to earn an income using the potential of the Internet, but choosing the right tools and way makes it a lot easier. Many people give up on their dream after miserably struggling for months without any success at all. Niche marketing is one of these and also a very lucrative way to earn substantial amounts of money. Creating a niche website complete with RSS product feeds has created many wealthy Internet Marketers.

It is important that you promote your niche website according to the market you are targeting. The placing and promotion of your website will be most effective if the niche market is covered. You need to be very clear about the segment of the market you are targeting for. Then only start Promoting your website according to your target market.

First of all you will have to make your site search engine friendly, so that search engine could rank your site easily and ultimately you get traffic. You need to place the Ads and the links at the right places.

So the main thing is promotion of your website as this will decide the future of your online business and making money. If the promotional efforts done in this way make the niche market you are targeting aware of your existence, you have succeeded in your promotional efforts.

In order to make thousands of dollars a month you will need to create as many adsense niche sites as you can. Niche sites are great because they are highly targeted and convert well. The downside however, is that they do not receive as much traffic as a website that is built around a broader theme. A good adsense niche site will typical bring in a few hundred dollars a month. Solution is to buy 10 or 20 sites and you can begin to see the earning potential. You could also create 10 niche sites with the help of automated softwares also.

If you take these steps carefully you will promote your website successfully.

For Example visit www.WebExpress.in, www.RetailGuru.in, www.SingleDateFinder.com, www.WebDirectoryOnline.ws

How to earn money online through blogging?

To Set up a blog, go to Blogger at http://www.blogger.com. Set up your blog and begin posting in no time. This is a good and quick setup for getting your site started and getting searched by Google.

When this is done, set your site up for Google Adsense (http://adsense.google.com). Remember to follow the Google Adsense Terms of Service.

Once your site is approved for Google Adsense, place the Adsense code and begin to market your site through SEO (Search Engine Optimization), Once your site is at the top in the search engines, you will generate traffic and if you have enough click through on your ads, you will make money!

Google bills advertisers on Pay per Click basis (PPC). Advertisers are required to pay only when any visitor clicks on their ads. They bid against each other for the keywords in order to receive better placement and thus prices for each keyword differ from one another. It is better to choose keywords for your blog which pays high $ per click.

Amazon Associate program is another important way to make money blogging. The Amazon Associate program gives opportunity to blog publishers to promote any product from its inventory by adding a predefined code to their website/blog, which, when clicked by a visitor, takes them to the relevant product page. Once the visitor buys the product, the blog owner will be compensated with a commission.

Text linking is also a way to earn money through blogs. You have to just put a link of other webmaster on your blog and you get money for that. Isn't it interesting? But remember the theme of your blog must be according to the back link. So it depends on you how much competitive keyword do you choose to target?

There are various ways you can earn money through your blog - like promoting affiliate programs, paid reviews, selling advertisements etc.

For Example visit www.WebExpress.in, www.RetailGuru.in, www.SingleDateFinder.com, www.WebDirectoryOnline.ws

How to earn money online through networking?

In order to earn money with network marketing, patience is not just a virtue, it is a requirement.

Developing your network marketing business to be a success for you, needs very hard work. The main reason of quitting from networking for new comers is they don't understand this principle. Just because a network marketing company has lucrative opportunities for reaching success, this should not ever be translated as saying Fast, easy money. If a network marketing company is promising untold wealth and fortunes just around some corner, we must proceed with a lot of caution.

Networking is simply a system that support a product. The product is important but the system is more important because the system allows you to have ten stores across the country instead of one store in town. Networking with ten stores across the country allows your business to be wider and grow faster.

The best part of networking is this system does not care if you have a degree in business or marketing or if you have a degree at all. It does not matter if you are male of female, young or old. Network Marketing system is open to anyone who have a burning desire, strong work ethics and persistent determination.

Network marketing is a means by which you sign up and start promoting a company's product or services that they've already developed. You start getting money as soon as visitors come in your touch and you sell them the service or product. But you must be prepared with all your gadgets that are essential for that particular product to sell.

For example: To make money through social networking web site you need to build a web site which is really good. The website must be able to attract the attention of people towards itself. Any web site can help you in making money if it starts getting the visitors. If the visitors are not there, no web site will be able to make money, however good the concept may be. You can sell the space on your social networking web site to make good money out of it. These web sites earn a lot by helping other websites in their promotional activities.

Your faith and persistence will be tested when you begin to see a trickle of money coming to you. Do not be fooled into believing that this is your big pay off. This is only a good indication that you are beginning to see a result trickle in from your hard work and efforts.

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