Friday, January 30, 2009

Using Keywords as Part of Your Internet Marketing Strategy

Whether your internet marketing strategy utilizes websites, blogs, article marketing or press releases correctly using keywords is an absolute must.

Anyone involved in an online business will tell you their marketing efforts are dramatically reduced if they haven't optimized their published content correctly with the right keywords.

Keyword optimization is a very integral component of an effective online marketing strategy.

The proper keyword optimization of content helps anyone searching for information like yours to easily find it. Done correctly and you'll be rewarded with a higher ranking in the search results. The manner in which you use keywords within your content will make or break you in the search engine rankings. A low search engine ranking will make you virtually invisible to anyone searching for content like yours.

Search engines rely heavily on keywords to accurately identify and rank sites found on the internet for people searching for the content that these sites contain. Under or over utilizing keywords will only hurt the ranking of the site giving it a very weak showing in any search results.

There are 3 areas of focus you'll need to be concerned with to correctly utilize keywords within your content. By doing so you'll gain the favor of the search engines and also quite a bit more traffic to your site.

Let's discuss these 3 important areas of keyword optimization below:

ACCURACY

Any keywords you select to use should be relevant to the content itself. Search engines are very strict about this and will bury you in the search results if they feel your keyword selection doesn't reflect the content. When people search keywords on the internet they're expecting to find information directly related to the words they are searching on. Search engines for their part want to insure that people using their search engine find what it is they're looking for.

POSITIONING

Another factor to be considered when using keywords is the placement of these words within the content itself. For instance it is recommended to use keywords in the title of your content when you can. Even within the title it is better to place the selected word or phrase at the title beginning if at all possible. Again you must remember that these keywords must accurately describe, reflect, or relate to the content within.

Another consideration is to place your primary keyword at the beginning and the end of the body of content you're performing the keyword optimization on. Additional theme keywords should be used conservatively thru out the content when their use makes grammatical sense.

FREQUENCY

Here's an area where some people may have a tendency to get carried away. In an attempt to gain the attention of search engines some may overuse their selected keywords throughout the content. Keyword 'stuffing' as this is known is frowned upon by search engines as a deliberate attempt to gain higher search rankings. Search engines discourage this by penalizing you with a lower search engine ranking.

Opinions vary on what is the right percentage of keywords to use within the content that will maximize your optimization efforts while avoiding penalties. Generally any keyword usage between 2 and 5 percent of the total body of content is considered safe. A free keyword density tool you can use online to check your content can be found at live-keyword-analysis.

Always remember to use your selected words in a natural way within the body of your content since you're writing for the reader and not the search engine. So before you hit the 'submit' bottom proof-read your work to ensure it reads like a human wrote it and not some cyborg.

Proper keyword placement and utilization is almost always at the core of any successful internet marketing strategy. Thru the correct implementation of this online marketing technique you will increase your search rankings thereby boosting the awareness of your online presence. Whatever your reasons for being online may be, if you're looking to boost your traffic this is one of the most effective and fundamental ways to achieve that!

Thursday, January 29, 2009

Google Announces Offline Gmail Access

Google removes one of the main stumbling blocks to its Gmail service

Many email users take advantage of the free service offered by Google called Gmail. Gmail allows users to use a Gmail email account and get their other email accounts in one place for easy access.

The biggest problem with Gmail for many users and one of the main reasons that corporations don't use Gmail instead of Microsoft Outlook is that Gmail has not offered offline access. Without offline access to email users, can’t read archived emails without having an internet connection available.

That meant that users couldn't read old emails to get directions or check meeting times when without an internet connection. Google has announced that offline access to Gmail is now available and is being rolled out for users in the U.S. and the United Kingdom.

Offline Gmail access is a product of Google Labs and will allow users to not only read and archive old emails but users will be able to compose emails that can be sent automatically the next time the computer connects to the internet. Google is able to offer the offline Gmail access by utilizing Google Gears in the browser window so users get the same layout and presentation they are used to with the online only Gmail service.

Google's Rajen Sheth said, "We wanted to, with Gears, make it a seamless experience so that users don't have to download a specialized client or go through a different experience than what they're used to with the Web browser."

One place where Outlook still has Gmail beat is offline and integrated access to the calendar. Google says that coming in the next few weeks will be offline access to the Google calendar service.

Individual users of Gmail can activate the changes in their Gmail account now, but corporate users will need their email administrator to enable the function. Gmail was updated with new graphics and themes in late 2008.

Saturday, January 24, 2009

Unbelieveable What a Human can DO !! Just watch !!

Friday, January 09, 2009

This is an directory for useful & helpful website reviews and links.

http://www.webdirectoryonline.ws

This Web Directory Online is powered by WEB EXPRESS INDIA, this is a very helpful for web designers, web programmers, web developers and many more IT related professionals.

This will guide & lead to useful website links, which we may not remember on regular basis or when needed.

We also need your support and guidance in building a web directory online.

Thanks and regards,

Keep sending us website link which will be helpful for web community to info@webdirectoryonline.ws

Subscribe to Web Express India by Email

SEO Practical Tips - A new insights

Search engine optimization can seem like a big black hole to solo entrepreneurs. On the one hand, the cost of most professional SEO services are beyond our budgets; and it's difficult to assess the effectiveness of these services before you buy. On the other hand, if we try to do it ourselves, the process can be bewildering! There is so much to learn about: new terminology; a myriad of “rules” for optimizing your website (that change constantly as search engine algorithms change); lots of tools for analyzing and measuring all kinds of things that may or may not be helpful. Below are a few tips I’ve learned over the last several years as a solo entrepreneur optimizing my own site; I hope they help you navigate the maze of search engine optimization, and save some money in the process.

1. Beware SEO services that promise to get you top ranking for a particular keyword. Aside from the fact that they are often quite expensive, what they are promising is often not even effective. It doesn’t help much to rank highly for “blue ceramic frogs” if only a dozen people search for that term in a month! Also, search engine optimization isn’t a one-time activity; it’s an ongoing process. If you’ve paid someone to do the work for you, and three months later there is a change to search engine algorithms or in your website focus, you’ll be faced with paying for this service all over again!

2. Don’t fall for tools, tricks and “secrets” that attempt to game the system. Known as “black hat SEO”, these tricks are usually only helpful for a short while; they can also get you in trouble (i.e., lower rank) with the search engines. Examples include “keyword stuffing” (filling your page with keywords to the point that it no longer makes sense), tools that help you build links by blindly pushing content onto other people’s blogs, and automatic link exchange tools.

3. Be careful with accepting paid advertisements on your website. I learned this one the hard way earlier this year, when I agreed to put 4 links at the bottom of every page on my site. The links turned out to have nothing to do with my website content; Google penalized me heavily for that mistake! That’s not to say that you can’t accept any paid advertising; just get advice from a professional before you do so.

4. Learn your keywords. Keywords and keyword phrases are the foundation of any SEO strategy. There are many keyword tools available to help you discover and evaluate potential keywords; try a few tools and pick the ones that make the most sense to you. Then use those tools to compare different keyword phrases. Check your website stats (if you don’t have Google Analytics yet now is the time!) to see what keywords are already bringing you traffic, and compare how well different keywords convert (i.e., the visitor buys something, or signs up for your newsletter.) Look at sites similar to yours to see what keywords they are using, too.

5. Write for your audience, not the search engines. Start with your keyword phrases, but don’t let them overly influence how you write your copy. It’s more important to provide content that is relevant to your desired visitors and easy for them to read. Get feedback and revise and improve; this is a never ending process! Hire a professional copywriter to help you. Even if you never learn anything else about SEO, if you keep tweaking your copy to be better and better for readers, you’ll do well – because ultimately, search engines want to serve up pages that their visitors will find helpful!

6. Keep your content fresh. Search engines love new content; it’s also what will keep visitors coming back to your site! A blog is an easy and efficient way to do this. If you add new posts often, the search engine spiders will visit more often, too – meaning that your latest post will get attention sooner, too!

7. Get professional help. Luckily, there are ways to do this that aren’t expensive; some are even free! I recommend the biweekly High Rankings Advisor newsletter, which explains SEO in a laymen-friendly way, all white-hat and practical.

Thursday, January 08, 2009

An Opportunity Beyond Your Wildest Dreams - Talk for FREE and Keep on building your fortune!




Hi,

For the last two weeks, I have wanted to write this letter to you, but one thing or the other came in my way. It all began when I noticed a friend make an international call and speak for over (45) minutes! I was curious as to how he could afford such expensive calls. I went up to him and asked him and that’s when he said, no bill pal, it’s completely free!



I was puzzled and asked HOW?

That’s when he introduced me to the OurFreePhone (OFP) service. The Free Phone service that uses SS7 cables unlike any VOIP service, but provides its service free or at substantially lower costs to other calling services.



Here is what he told me - OFP is an innovative business class telephone application that enables you to make FREE calls via the internet connection on your mobile or PC. You can talk from where you are to whomever you want to, anywhere in the world for as long as you desire! OFP to OFP calls are TOTALLY FREE! And moreover, you save up to 80% on calls worldwide to people who do not have OFP! It also allows you to chat on your mobile – so there is no need to end a chat, just because you have left the PC! He said, you can also use it on your land line by connecting it to a broadband line!

My friend immediately offered me a 15 day free trial, which I accepted. That’s when he let me on to his little secret. He told me, OFP is unique in another important manner.

The service grows by the recommendations of delighted customers. So, if you use it, and you are happy with it, and spread the good word amongst your friends; the company actually pays you an appreciation bonus when your friends in turn become paid OFP users! So the low calling charges can become free as you get paid for your referrals. My colleague mentioned that he knew many people who pull in 2, 3 or even upwards of US$ 5000/- regularly from their referrals! Your initial outlay for the service is a mere US$ 29/95.

I have been using OFP for the past ten days and believe me, I have reconnected to so many people with whom I was out of touch. It has earned me many new friends and business contacts, plus a new source of passive income.

I request you to download the OFP application and experience the service.

Make your first free call to me!

This might well be the last time I am writing to you. Because, if you download the application, why write - when we can speak to each other for free, no matter where we are! Of course, you can also keep earning great money in doing so.

Warm regards,



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(Web Express India - 919480001734)

Wednesday, January 07, 2009

How to do a simple parking domain server works

Probably a lot of you are trying to understand how it works a parking domains server. You may have some ideas about how to do a new bussines with your registered domains and a private parking domain server. If you have already some domains on some parking domains servers then you already have traffic on them so you have a good place to start a new bussines.

1. What do you need for a parking domain server ?

- A private server
- Linux (debian in my case)
- Some knowledge about Linux,DNS and webservers.
- A directory script / some affiliates / publisher account etc.
- Mimimum 2 ip addresses for your server
- A domain name for your service

2. How it works the parking domain server ?

You probably asked yourself how this stuff works. It's very simple: all those systems have a DNS that manages all parked domains with the same DNS data (same ip address for web, email and so on). After a DNS query your browser will get the IP from DNS and sends the request to web server what will answer with a page custom made for the domain what you requested.

3. How can we do a parking domain server ?

First we need to have a fresh linux installed system with network and both ip's configured on this system.

Second we need to configure a DNS server (in our case bind 9 from Internet Systems Consortium http://www.isc.org/index.pl) to respond on all parked domains with the same data.

Third we need to configure a web server (in our case Apache 2 http://www.apache.org) to respond to all domains with the same page.

DNS Server configuration

We create a file in /etc/bind/ named db.simple-parked with the next content:


$TTL 86400
@ IN SOA ns1.yourdomain.com. root.yourdomain.com. (
2004112801 ; Serial //YYYYMMDDCC
8h ; Refresh
4h ; Retry
2w ; Expire
1h ) ; Minimum
NS ns1.yourdomain.com.
NS ns2.yourdomain.com.


www A your_primary_ip
@ A your_primary_ip

ns1 A your_primary_ip
ns2 A your_secondary_ip

mail A your_primary_ip
imap CNAME mail
pop CNAME mail
smtp CNAME mail

@ MX 10 mail

Note: Serial is a combination of Year - Month - Day and counter where counter (CC) is incremented every time when you restart/reload your bind configuration. In each day the counter (CC) is starting from 0.

After DNS Configuration we need to tell DNS to know about this configuration so we need to modify named.conf.local (this is in my system. In other system probably you will modify directly named.conf file)

so at end of the file we add :

zone "parked-domain1.com" {
type master;
file "/etc/bind/db.simple-parked";
};

zone "parked-domain2.com" {
type master;
file "/etc/bind/db.simple-parked";
};

zone "parked-domain3.com" {
type master;
file "/etc/bind/db.simple-parked";
};

and so on ...

Obviously you will do a script (Perl/php) to to add/remove/modify from named.conf.local by your parked users.

After that we need to reload the new conf of the bind to get the new domains. I want to restart the bind hourly not every time when a user add a new domain or modify something in his parked domains. For that we create a new file in /etc/cron.hourly named bind-reload with the next content:

#!/bin/bash
/usr/sbin/rndc reload

The DNS part is ready ... was easy ... what do you think ?

Now we need to configure the Apache server to respond to all domains.
We replace the /etc/apache2/enabled-sites/default with

NameVirtualHost *

ServerAdmin webmaster@localhost
DocumentRoot /var/www
ErrorLog /var/log/apache2/error.log
CustomLog /var/log/apache2/access.log combined


and that's all.

After that you need a script (php/Perl) what is getting the domain name what you connected and personalise the webpage/directory or what you have in root of /var/www. For example just do a simple php script in root of /var/www

index.php
echo "Server: ".$_SERVER['HTTP_HOST'];
?>

4. Conclusion

I think this are the necessary steps to do a simple parking domain system. From here you need to configure a script/directory,banners on default page, an admin area for users etc ...

Some of you probably ask why 2 ip address on requirements ? Because a lot of Registras are not accepting 1 name server for your domains and is more safety in this way.

That's all folks.

Saturday, January 03, 2009

Misleading Marketing Copy - You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.

We've all seen those ads on TV or in our e-mail in-boxes that make unbelievable promises, such as "Double your income with this risk-free business opportunity," or "Join millions of other customers who have already experienced the amazing overnight results." Those ads are guilty of making a fundamental copywriting mistake--using misleading claims.

The objective of copywriting is to communicate the benefits of your product or service to existing and prospective customers. While copywriting can be used to persuade people to make a purchase and increase your profits in the short term, using misleading copy will only end up hurting your business in the long term. If you can't deliver the claims made in your copy to customers every time, then those claims are false and could be considered a bait-and-switch tactic.

Using bait-and-switch tactics in which a specific offer is advertised then not honored when a customer tries to take advantage of it is illegal. It's all too easy for business owners to fall into the trap of using misleading copy to drive sales in the present, but the repercussions of that strategy could reach well beyond dissatisfied customers, resulting in negative publicity for your business, lawsuits or monetary penalties. Following are some of the most common examples of misleading copy and recommendations for how to avoid using those words and phrases in your advertising and marketing.

The Top 5 Culprits

If any of these words or phrases made your list of favorite copywriting tactics, read on to learn the error of your ways.

1. Free: The word "free" is one of the most overused words in copywriting along with similar phrases, such as "no cost," "no investment," "no obligation" and "no purchase necessary." Using "free" is one of the easiest traps to fall into because it's a word that's often associated with grabbing people's attention.

2. Guarantee: A key component of copywriting is appealing to consumers' emotional triggers, such as security and trust. So it's understandable that many entrepreneurs use the word "guarantee" liberally--"satisfaction guaranteed," "money-back guarantee," "results guaranteed," and variations such as "or your money back" and "results promised."

3. Lowest price: What consumer isn't concerned about price? In fact, pricing is one of the easiest ways for businesses to differentiate their products and services from the competition, but pricing claims need to be clarified and quantified to make them believable. In fact, pricing claims have lost much of their power and impact simply because the tactic is overused.

4. Risk-free or no risk: This is another example of a phrase that has lost its effectiveness because it is used so often. In today's society, many people, unfortunately, expect to be taken advantage of, so consumers find it hard to believe that a purchase doesn't have some risk associated with it.

5. Up to or at least: Alone these two phrases are fairly benign, but when they are coupled with an offer or claim, they can be dangerous. For example, "up to 75 percent off" means only some items are available at 75 percent off, but the majority may be offered at a far lower discount or no discount at all. Consumers see "75 percent off" and act, but they could be disappointed when they arrive for the advertised sale and find just one unpopular item available at that rate. Another example might state "delivery in at least 24 hours." When consumers purchase the item with the special delivery offer, they learn that 24 hours is the best-case scenario but is not available for all purchases. Customers are left dissatisfied and unlikely to make a repeat purchase.

It's All In the Way You Say It

Before you use any of the above words or phrases in your marketing copy, it's essential to evaluate the risks vs. the rewards. If you advertise using words such as "guarantee" or "up to," do so with caution and make sure you can prove your claims.

Keep in mind, using these words can be misleading, but it doesn't have to be. You can use words such as "free" and "lowest prices" and still appear honest and forthright. In fact, today's consumer is often highly influenced by the integrity a business displays. That can lead to customer retention and loyalty, which translates to more profits.

Make sure you clarify any claims that could appear misleading. For example, rather than saying, "We have the lowest prices," your copy could be more compelling as "Shop by September 30 to get the lowest prices of the year." In this example, not only does the revised copy clarify the offer, but it is also a more effective call to action, creating a sense of urgency.

If you prefer, you can use a more subtle approach to protect yourself from potential bait-and-switch accusations. Instead of saying, "delivery in at least 24 hours," include a disclaimer that says, "deliveries outside a 10-mile radius of the store require more than 24 hours." A disclaimer helps relieve the business owner of liability if a customer doesn't receive the offer as stated in the copy.

However you advertise your business and special offers, clarify your statements and make sure you can prove the claims in your copy. In today's world of excessive lawsuits, it's critical you ensure your business is protected.

Top 10 Mistakes Businesspeople Make when Forming Partnerships

Partnerships can provide a means by which partners can pool their best skills and resources to create a sound business. Mistakes can be made, however, in both general and limited partnerships, and these mistakes can impair the progress and potential growth of the business.

Here are 10 of the most common mistakes:

Not having a signed partnership agreement. All types of partnership should have every detail spelled out and signed by all parties. Far too many friends, and even family members, have made the mistake of not putting everything in writing and ending up with strained relationships.

Not having an attorney assist with drawing up the agreement. There are many details in a partnership agreement, and a qualified attorney will know what must be included. Make sure to find an attorney with whom you feel both comfortable and confident.

Not including a way out. In partnership agreements, you need to define an exit strategy that allows either party to walk away or buy each other out, without destroying the business.

Not using your individual strengths. Partners frequently don't make the time and effort to determine their strengths and weaknesses at the outset. One of the advantages of a partnership is using the skills and strengths of each individual partner.

Not forming a limited partnership. While some businesses function successfully as general partnerships, the advantage of a limited partnership is that the limited partner is not liable for the actions of the general partner. This is advantageous if you're backing a business financially, or can't put in the same time and hands-on commitment.

Not considering the liability issues. General partnerships have the problem of taking on liability for the debts and obligations of the business. Consider setting up the business as an LLC, an S Corporation, or a limited partnership where the general partner itself is an LLC or corporation.

Rushing in. Too many partnerships are put together in the enthusiasm of the moment, without a thoughtful business plan. Each partner's time commitment should be clearly understood at the beginning. You must stop and review the positives and negatives before rushing into such a commitment.

Not adhering to state requirements and regulations. Partnerships can require substantial paperwork, as dictated by state law. Make sure to be diligent, and complete and review all forms as necessary.

Choosing the wrong partner. Often, individuals find that they have partnered with someone who has a different set of goals or a very different manner of conducting business. Make sure you consider your potential partner's manner of doing business, his or her personality, and the business goals prior to starting a partnership.

Not adequately capitalizing the partnership. The lack of adequate capital for the projected business operation is a major mistake made by many partnerships. Prepare projected cash flow and income statements to determine how much capital you'll need to start with.

For more information, check out AllBusiness.com's Business Structures Center.

Make Your Competitive Analysis Stand Out in Your Business Plan

Before writing the competitive analysis, first identify both direct and indirect competitors. You can locate listings of local businesses, search the Internet for online competition, and seek out mail order businesses that might offer competition. However, the best way to create a strong competitive analysis is to visit your competitors, study their prices, understand their customer base, and uncover the services they offer.

Talk to other customers and determine from friends and neighbors their likes and dislikes about these competitors. Engage vendors and seek out information in business journals. Explore online -- be a test customer and order a product to get a sense of the company's customer service, examine return policies, and determine the company's protocol when problems occur.

Gathering a solid base of information is the first step to creating a strong competitive analysis. The next step is analyzing the information and using it to your advantage. List the strengths and weaknesses of each competitor. Then look for areas where you cannot compete and areas where you can provide something that they cannot. For example, an online clothing retailer can offer a much larger selection than an in-store retailer with limited space because they do not carry a full inventory. However, in-store customers can try clothes on, and by offering the latest in luxurious dressing rooms or a monthly fashion show where customers can see the latest clothes up close and personal, you can differentiate yourself from the online retailer.

To make your competitive analysis stand out, transfer the weaknesses of your competitors into potential strengths for your business. Narrow your list to those that will give you the competitive edge. They must be:


Realistic

Cost effective

Designed to meet a specific need or solve a problem

Appealing to a select segment of the market


Paint a vivid picture of your strategy to gain a competitive edge. Be creative. Don't be afraid to think outside the box. If you've done your homework, your competitive edge will give your business a solid foundation in the market.

AllBusiness.com provides resources to help small and growing businesses start, manage, finance and expand their business.

How to make My Company Achieve a Successful New Year

To help your business maintain its course of prosperity throughout the coming year, encourage your employees to continue learning new things, developing practical skills, and cultivating fresh opportunities.

Identify ways to collaborate through strategic alliances or partner with fellow businesspeople in your industry whose offerings can round out those of your business.

Try to compensate your employees in a way that makes them feel appreciated, either with bonuses, if possible, or through recognition.

Make goals quantifiable, and assure your staff that they'll be evaluated regularly on their performance. Your investment in your employees will pay off through growth that benefits the entire business.

Thursday, January 01, 2009